Vertriebstraining Licence To Sell
Licence to Sell

Lay the foundations for your sales success.

In our Licence to Sell Training with its blended learning concept you learn how to sell – on a practical and well-founded basis. The four-part training, consisting of full-day face-to-face training, online modules, personal online coaching and transfer tasks, enhances your sales competencies significantly – permitting you to handle and manage the most diverse range of sales situations, discussions and meetings with confidence. You develop your own personal selling style.

Learning aims

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Personal selling style

Discover your individual strengths and develop your own selling style from them.

  • Basis of your sales success
  • "Selling style" LIFO strengths profile
  • Targeted and customer-focused selling – recognize your own behavior
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Inspire customers

Respond better to your sales counterparts by recognizing their needs and desires.

  • New customer acquisition
  • Initial contact and needs analysis
  • Analyze customer wishes
  • Reach concrete agreements
  • Individualized approach with LIFO
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Strengthen customer loyalty

Learn how to increase your customer loyalty even more firmly and further develop and expand the relationships.

  • Conduct confidential and constructive customer dialogue
  • Gain a new understanding of existing customers and inspire them
  • Utilize customer potentials

Target group

Licence to Sell is intended for all employees working in sales who want to utilize this well-founded training to achieve a long-term increase in their sales and secure the competitiveness of their company in turn. Thanks to the intensive sales training, the seminar participants gain a marked improvement in their sales competencies, through which they achieve even greater successes with their customers.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
Recommendation Rate
Find the right training format for you

Licence to Sell compared



per participant


learn all content initially online, followed by training together in the group
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
2 days as requested
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
5 modules as requested
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
5 sessions as requested
Reference book with additional background information on the theories, as well as further subjects.
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
for bookings of face-to-face full-day training
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 1 year as requested
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Training documentation
All worksheets and data sheets processed in the training sessions.
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
Languages available
Further languages on request for in-house training.
German German/English


per participant


Appointments & locations

Mixed Training

Registration Deadline8/6/2019
 1st Day
 2nd Day
HotelHoliday Inn München-UnterhachingInselkammerstraße 7-982008 München-Unterhaching
Registration Deadline9/22/2019
 1st Day
 2nd Day
HotelRadisson Blu Hotel Hamburg AirportFlughafenstraße 1-322335 HamburgWWW.RADISSONBLU.COM
Registration Deadline10/14/2019
 1st Day
 2nd Day
HotelPROAKTIV AkademieBeethovenstraße 5-1350674 Köln