Vertriebstraining Licence To Sell

Licence to Sell - Sales Training B2B

Lay the foundations for your sales success.

Successful salespeople react to customer requests flexibly, notice changes early on and behave proactively. Lay the foundation for being successful in sales – with our sales training programme Licence to Sell.

During the four-part training programme, you train how to arrange appointments professionally, close sales pitches successfully and expand your network of customers. You develop your own personal selling style and gain confidence in dealing with the different types of selling situations. The tried and tested combination of face-to-face and online training, as well as personal coaching ensure that your learning success is long-term.

Learning aims

Icon Neue Kunden Gewinnen
Personal selling style
  • LIFO® strengths profile "selling style"
  • goal- and people-oriented selling
  • making your own behaviour visible and thus describable
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Enthusing customers
  • understanding customers‘ wishes
  • using the Kano model to analyse customer wishes
  • coming to specific agreements
  • using LIFO® to address your counterpart effectively
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Expanding activity with existing customers
  • conducting trusting and constructive talks with customers
  • expanding potential of existing customers
  • seeing existing customers from a new perspective and enthusing them

Target group

Licence to Sell is targeted at all salespeople who want to use a solid training programme to increase their sales in the long term and thus secure their company’s competitiveness. The four-part training programme will allow the participants to noticeably improve their selling skills so that can be even more successful in their work with the customers.  

Why PROAKTIV

Personal

Tailored content and formats in blended and face-to-face training with individual coaching for your success

Effective

Verifiable and long-term behavioural changes through personal coaching and PROAKTIV practical training on the job

Inspiring

Interactive and cutting-edge training and coaching with differing methods and formats depending on interests, learning profile and availability

More about our methods
98%
Recommendation Rate
Find the right training format for you

Licence to Sell compared

DigitalMixedFace-to-faceIn-house

€1,140

per participant

€1,980

per participant

€2,200

per participant

Individual

Learn when and where you want. Possible to start at any time. Free choice of times and dates.
learn all content initially online, followed by training together in the group
all training content is trained in the group, additional information only as online modules
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
i
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
2 days 4 days as requested
Online modules
i
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
5 modules 5 modules as requested
Personal coaching (online)
i
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
8 sessions 6 sessions as requested
Textbook
i
Reference book with additional background information on the theories, as well as further subjects.
Training documentation
i
All worksheets and data sheets processed in the training sessions.
Note cards (print)
i
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
Note cards app
i
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
Learning platform
i
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 1 year access for 1 year as requested
Practice task
i
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Training certificate
i
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Languages available
i
Further languages on request for in-house training.
German / English German German German/English

€1,140

per participant

€1,980

per participant

€2,200

per participant

Individual

Appointments & locations

Mixed Training

Start10/5/2021
LocationKöln
Days2
Registration Deadline9/5/2021
Tuesday10/5/2021
 1st Day
Tuesday11/9/2021
 2nd Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start3/7/2022
LocationKöln
Days2
Registration Deadline2/7/2022
Monday3/7/2022
 1st Day
Monday4/4/2022
 2nd Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start3/8/2022
LocationHamburg
Days2
Registration Deadline2/8/2022
Tuesday3/8/2022
 1st Day
Tuesday4/12/2022
 2nd Day
HotelRadisson Blu HamburgMarseiller Straße 220355 Hamburg
Start5/10/2022
LocationMünchen-Unterhaching
Days2
Registration Deadline4/10/2022
Tuesday5/10/2022
 1st Day
Tuesday6/28/2022
 2nd Day
HotelHoliday Inn München-UnterhachingInselkammerstraße 7-982008 München-Unterhaching
Start8/26/2022
LocationKöln
Days2
Registration Deadline7/26/2022
Friday8/26/2022
 1st Day
Tuesday9/27/2022
 2nd Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start9/20/2022
LocationFrankfurt-Offenbach
Days2
Registration Deadline8/20/2022
Tuesday9/20/2022
 1st Day
Tuesday10/18/2022
 2nd Day
HotelSheraton OffenbachBerliner Strasse 11163065 Frankfurt-OffenbachWWW.MARRIOTT.DE

Face-to-face Training

Start10/6/2021
LocationKöln
Days4
Registration Deadline9/6/2021
Wednesday10/6/2021
 1st Day
Friday11/5/2021
 2nd Day
Tuesday11/30/2021
 3rd Day
Tuesday12/21/2021
 4th Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start11/3/2021
LocationHamburg
Days4
DetailsDOWNLOAD
Wednesday11/3/2021
 1st Day
Tuesday12/14/2021
 2nd Day
Friday1/21/2022
 3rd Day
Tuesday2/15/2022
 4th Day
HotelRadisson Blu HamburgMarseiller Straße 220355 Hamburg
Start4/5/2022
LocationKöln
Days4
Tuesday4/5/2022
 1st Day
Tuesday5/3/2022
 2nd Day
Wednesday6/8/2022
 3rd Day
Thursday8/25/2022
 4th Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start5/17/2022
LocationHamburg
Days4
Tuesday5/17/2022
 1st Day
Tuesday6/21/2022
 2nd Day
Tuesday8/23/2022
 3rd Day
Tuesday9/20/2022
 4th Day
HotelRadisson Blu HamburgMarseiller Straße 220355 Hamburg
Start9/8/2022
LocationFrankfurt-Offenbach
Days4
Thursday9/8/2022
 1st Day
Thursday10/13/2022
 2nd Day
Tuesday11/15/2022
 3rd Day
Thursday12/8/2022
 4th Day
HotelSheraton OffenbachBerliner Strasse 11163065 Frankfurt-OffenbachWWW.MARRIOTT.DE