Licence to Sell - Sales Training B2B
On our Licence to Sell training programme with its blended learning concept, you learn how to sell – with a practical and well-founded basis. The four-part course, consisting of face-to-face training, online modules, personal online coaching sessions and transfer tasks, enhances your sales competencies significantly – permitting you to handle and manage the most diverse range of sales situations and pitches with confidence. You develop your own personal selling style.
Learning aims
Identify your own personal strengths and develop your own selling style from them.
- Basic principles of your sales success
- Create your LIFO® strengths profile and identify your preferred selling style
- Selling in a goal- and customer-oriented manner
- Recognise your own behaviour
- Finding new customers
- Initial contact and needs analysis
- Attaining customer satisfaction – using the Kano model
- Coming to specific agreements
- Conducting confidential and constructive conversations with your customers
- Recognising and expanding customer potentials
- Dealing with objections professionally
- Taking a fresh look at existing customers and inspiring them
Target group
Licence to Sell is intended for all employees working in sales who want to use this well-founded training programme to achieve a long-term increase in their sales and in turn secure the competitiveness of their company. Thanks to the intensive training in sales, course participants gain a marked improvement in their sales competencies, through which they achieve even greater successes with their customers.
Why PROAKTIV
Tailored content and formats in blended and face-to-face training with individual coaching for your success
Verifiable and long-term behavioural changes through personal coaching and PROAKTIV practical training on the job
Interactive and cutting-edge training and coaching with differing methods and formats depending on interests, learning profile and availability
Licence to Sell compared
| Digital | Mixed | Face-to-face | In-house | |
|---|---|---|---|---|
€1,140 per participant | €1,980 per participant | €2,200 per participant | Individual | |
Learn when and where you want. Possible to start at any time. Free choice of times and dates. | learn all content initially online, followed by training together in the group | all training content is trained in the group, additional information only as online modules | Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements | |
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately. | 2 days | 4 days | as requested | |
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content. | 5 modules | 5 modules | as requested | |
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform. | 8 sessions | 6 sessions | as requested | |
Textbook
Reference book with additional background information on the theories, as well as further subjects. | ||||
Training documentation
All worksheets and data sheets processed in the training sessions. | ||||
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder. | ||||
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times. | for bookings of face-to-face full-day training | |||
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content. | access for 1 year | access for 1 year | as requested | |
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support. | ||||
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued. | ||||
Languages available
Further languages on request for in-house training. | German / English | German | German | German/English |
€1,140 per participant | €1,980 per participant | €2,200 per participant | Individual | |
Appointments & locations
Mixed Training
Face-to-face Training
Continuing education with a system
