Vertriebstraining Licence To Sell

Licence to Sell

Lay the foundations for your sales success.

On our Licence to Sell training programme with its blended learning concept, you learn how to sell – with a practical and well-founded basis. The four-part course, consisting of face-to-face training, online modules, personal online coaching sessions and transfer tasks, enhances your sales competencies significantly – permitting you to handle and manage the most diverse range of sales situations and pitches with confidence. You develop your own personal selling style.

Learning aims

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Personal selling style

Identify your own personal strengths and develop your own selling style from them.

  • Basic principles of your sales success
  • Create your LIFO® strengths profile and identify your preferred selling style
  • Selling in a goal- and customer-oriented manner
  • Recognise your own behaviour
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Inspire customers
  • Finding new customers
  • Initial contact and needs analysis
  • Attaining customer satisfaction – using the Kano model
  • Coming to specific agreements
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Strengthen customer loyalty
  • Conducting confidential and constructive conversations with your customers
  • Recognising and expanding customer potentials
  • Dealing with objections professionally
  • Taking a fresh look at existing customers and inspiring them

Target group

Licence to Sell is intended for all employees working in sales who want to use this well-founded training programme to achieve a long-term increase in their sales and in turn secure the competitiveness of their company. Thanks to the intensive training in sales, course participants gain a marked improvement in their sales competencies, through which they achieve even greater successes with their customers. 

Why PROAKTIV

Personal

Tailored content and formats in blended and face-to-face training with individual coaching for your success

Effective

Verifiable and long-term behavioural changes through personal coaching and PROAKTIV practical training on the job

Inspiring

Interactive and cutting-edge training and coaching with differing methods and formats depending on interests, learning profile and availability

More about our methods
98%
Recommendation Rate
Find the right training format for you

Licence to Sell compared

DigitalMixedFace-to-faceIn-house

€1,140

per participant

€1,980

per participant

€2,200

per participant

Individual

Learn when and where you want. Possible to start at any time. Free choice of times and dates.
learn all content initially online, followed by training together in the group
all training content is trained in the group, additional information only as online modules
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
i
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
2 days 4 days as requested
Online modules
i
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
5 modules 5 modules as requested
Personal coaching (online)
i
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
8 sessions 6 sessions as requested
Textbook
i
Reference book with additional background information on the theories, as well as further subjects.
Note cards (print)
i
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
Learning platform
i
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 1 year access for 1 year as requested
Practice task
i
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Training documentation
i
All worksheets and data sheets processed in the training sessions.
Training certificate
i
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Note cards app
i
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
Languages available
i
Further languages on request for in-house training.
German / English German German German/English

€1,140

per participant

€1,980

per participant

€2,200

per participant

Individual

Appointments & locations

Mixed Training

Start4/3/2020
LocationKöln
Days2
Registration Deadline3/3/2020
Friday4/3/2020
 1st Day
Monday5/11/2020
 2nd Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start4/28/2020
LocationMünchen-Unterhaching
Days2
Registration Deadline3/28/2020
Tuesday4/28/2020
 1st Day
Wednesday6/24/2020
 2nd Day
HotelHoliday Inn München-UnterhachingInselkammerstraße 7-982008 München-Unterhaching
Start9/14/2020
LocationFrankfurt-Offenbach
Days2
Registration Deadline8/14/2020
Monday9/14/2020
 1st Day
Monday10/26/2020
 2nd Day
HotelSheraton OffenbachBerliner Strasse 11163065 Frankfurt-OffenbachWWW.MARRIOTT.DE
Start9/18/2020
LocationHamburg
Days2
Registration Deadline8/18/2020
Friday9/18/2020
 1st Day
Thursday10/22/2020
 2nd Day
HotelRadisson Blu Hotel Hamburg AirportFlughafenstraße 1-322335 HamburgWWW.RADISSONBLU.COM
Start10/13/2020
LocationKöln
Days2
Registration Deadline9/13/2020
Tuesday10/13/2020
 1st Day
Thursday11/26/2020
 2nd Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE

Face-to-face Training

Start5/6/2020
LocationKöln
Days4
Wednesday5/6/2020
 1st Day
Tuesday5/26/2020
 2nd Day
Monday7/6/2020
 3rd Day
Tuesday8/18/2020
 4th Day
HotelPark Inn Köln City WestInnere Kanalstraße 1550823 KölnWWW.PARKINN.DE
Start7/7/2020
LocationHamburg
Days4
Tuesday7/7/2020
 1st Day
Tuesday9/1/2020
 2nd Day
Monday10/5/2020
 3rd Day
Wednesday11/11/2020
 4th Day
HotelRadisson Blu Hotel Hamburg AirportFlughafenstraße 1-322335 HamburgWWW.RADISSONBLU.COM
Start10/5/2020
LocationFrankfurt/Main
Days4
Monday10/5/2020
 1st Day
Friday11/6/2020
 2nd Day
Tuesday12/15/2020
 3rd Day
Wednesday1/27/2021
 4th Day
HotelHotel Relexa FrankfurtLurgiallee 260439 Frankfurt/MainWWW.RELEXA-HOTEL-FRANKFURT.DE