Vertriebstraining Preisverhandlung

Price Negotiations and Sales Closure Strengths

Act professionally and with confidence when facing strong pricing pressure.

Price negotiations under strong competitive pressure especially constitute an essential component of good sales work. With the Price Negotiations and Sales Closure Strengths Training, you gain confidence during difficult price discussions and are able to assert your preferred conditions more easily.

Learning aims

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Positive basic attitude

Prepare the groundwork for a sales closure in line with your aims.

  • "Yes" to your dialogue partner
  • Understand the customer’s point of view
  • Achieve a willingness to discuss your price negotiation aim
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Act with confidence

Gain confidence when negotiating sensitive pricing aspects with difficult customers.

  • Link together pricing arguments and the customer’s "heart points"
  • Master the six phases of price negotiations
  • Negotiate securely with customer bodies
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Show strengths

Train your assertiveness in difficult price negotiations.

  • Develop individual key phrases
  • Present convincing responses and solutions for conditions
  • Communicate and implement prices and price increases properly

Target group

The Price Negotiations and Sales Closure Strengths Training is conceived for sales employees in the internal and external sales areas. Furthermore, it is intended for sales assistants, as well as project managers and key account managers who are involved in price negotiations.

In the seminar, you train the decisive success factors and range of reactions that occur during intense price pressure situations. You expand your competencies for holding constructive negotiations and meetings, such as to communicate price increases properly, for instance.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
Recommendation Rate
Find the right training format for you

Price Negotiations and Sales Closure Strengths compared



per participant


learn when and where you want to, start at any time, participant sets training times and dates
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
as requested
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
2 modules as requested
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
1 session as requested
All worksheets, checklists and summaries from the online modules can be printed out or saved. All information at a glance.
for bookings of online modules
Training documentation
All worksheets and data sheets processed in the training sessions.
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
for bookings of face-to-face full-day training
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 3 months for bookings of online modules access for 3 months
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Languages available
Further languages on request for in-house training.
German German / English


per participant


Appointments & locations