Vertriebstraining Erfolgreich Verkaufen B2 B

Sales Training B2C

React professionally to every customer wish – in every situation.

Salespersons who have direct, personal contact with their customers have to be able to react professionally to whatever their customers says, regardless of the content. Does it concern a specific customer wish? Or a customer complaint?

In the Sales Training B2C, you learn how you facilitate positive decisions and thus enhance your personal sales performance.

Learning aims

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Recognize customer wishes

Recognize your customer’s personality and ascertain what they really want.

  • Recognize the character of a customer
  • Analyze customer behavior
  • Ascertain and classify customer wishes
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Inspire customers

Learn how to convince your customers and win them over to you.

  • Convince the customer of the benefits of your product/service
  • Upselling, cross-selling and recommendations
  • Calibrate and align reasoning, presentation and appearance style to that of the customer
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Maintain long-term customer loyalty

Train the most important basic aspects for your after-sales success.

  • Customer complaints in after-sales
  • Customer acquisitions in after-sales
  • After-sales business opportunities: awaken interest and arrange meetings and dates

Target group

The Sales Training B2B for successful selling is intended for all employees working in B2C sales, who want to develop themselves further so as to sell their products or services even more successfully – and expand their customer relations even better.

The sales training is especially suitable for sales personalities with high sales targets, sales and areas managers, as well as employees in the internal and external sales areas.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
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Sales Training B2C compared



per participant


learn when and where you want to, start at any time, participant sets training times and dates
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
as requested
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
6 modules as requested
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
4 sessions as requested
All worksheets, checklists and summaries from the online modules can be printed out or saved. All information at a glance.
as requested
Training documentation
All worksheets and data sheets processed in the training sessions.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 1 year as requested
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Languages available
Further languages on request for in-house training.
German German


per participant