Vertriebstraining Sales Excellence

Sales Excellence

Recognize your strengths profile – and those of your customers.

You are already fit when it comes to sales and sales marketing, and you would like to develop and expand your skills and abilities or those of your employees? In the Sales Excellence Training, you develop your personal selling style to include the ability to recognize different customer personalities and to adjust your behavior specifically to this.

Learning aims

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Enhance your selling style

Give your personal selling style even more profile and confidence.

  • LIFO as an analytical tool
  • Develop and elaborate your personal strengths profile
  • Allot and apportion your own strengths precisely
  • Introduce competencies into the team spirit process
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Positive customer impact

Train how to assess your customers exactly and adapt your appearance and presentation to this.

  • Align your own behavior to the customer’s character
  • Calibrate and align your reasoning, presentation and appearance style to that of the customer

Target group

The Sales Excellence Training is conceived as further training for participants who have already successfully attended PROAKTIV Sales Training or our Licence to Sell training programme. It is also intended for highly experienced

sales employees who have not yet attended training with PROAKTIV. On the course, you train sales situations that are of practical relevance for your daily work and while doing so you apply your personal strengths profile in a targeted manner.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
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Find the right training format for you

Sales Excellence compared



per participant


all training content is trained in the group, additional information only as online modules
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
3 days as requested
Training documentation
All worksheets and data sheets processed in the training sessions.
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
LIFO strengths profile
Prepare your personal strengths profile, evaluate it together with the trainer/coach, utilise it in the training sessions, incl. learning recommendations.
as requested
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.


per participant