Vertriebstraining Key Account Management

Key Account Management

Develop and further expand the potentials of your key customers.

Achieve successful development and expansion of your long-term relations with your key customers: the Key Account Management Training provides a current update to your KAM know-how. It enables you to secure and expand your competitive position even better.

Learning aims

Lead Management
Strengthen leadership qualities

Boost the qualities of your employee and team leadership and gain new ideas and motivation.

  • Delegate tasks to the team
  • Control in a motivational manner
  • Reach concrete agreements
Mitarbeiter Und Motivationen
Strengthen negotiating power

Train your skills and know-how when negotiating with customers.

  • Internal and external positioning
  • Handle objections skillfully
  • Actively facilitate sales closures
Icon Beziehungsstaerken
Strengthen relations

Learn how to further optimize the relations with your customers and in your team.

  • Develop and expand customer relations quality
  • Trustful communications with your team
  • Professional external team appearance and presentation

Target group

This training course is conceived for key account managers, sales heads, sales managers and field force managers, as well as sales employees who service major customers or co-manage the key account management.

In the seminar, you learn how to use your position as a mutual contact point even more efficiently. To do so, you train various methods and strategies for optimal key account management and receive new motivation and ideas for managing the employees.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
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Key Account Management compared



per participant


all training content is trained in the group, additional information only as online modules
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
2 days as requested
Training documentation
All worksheets and data sheets processed in the training sessions.
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Languages available
Further languages on request for in-house training.
German German / English


per participant


Appointments & locations

Face-to-face Training

 1st Day
 2nd Day
HotelHotel ClostermannshofHeerstrasse 2a53859 Niederkassel-UckendorfWWW.CLOSTERMANNSHOF.DE