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New Customer Acquisitions and Cold Calling

Arrange meetings and gain good initial contacts on a decision-maker level.

Every company needs new customers. The training, which covers all aspects of gaining new customers, as well as cold calling, addresses your questions and conveys the most important skills and abilities to you so as to reach your new customer targets. The aim of the training is to enhance your success rate in arranging appointments and meetings, to trigger off a proactive chain at the initial contact and to achieve a concrete outcome.

Learning aims

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Understanding successes

Learn from your own successes for the acquisition of today’s customers.

  • Analyze your already existing customers
  • Raise awareness for corporate values
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Analyze markets

Explore your target market and potential new markets in terms of your opportunities for success there.

  • Opportunities for further market penetration
  • Develop and tap into new markets
  • Identify target customers
  • Ascertain and find out contact persons
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Gain new customers

Train efficient methods and strategies for the successful acquisition of new customers.

  • Prepare customer contacts and approaches
  • Individual key phrases for agreeing a meeting or appointment successfully
  • Competent self-presentation
  • Handle objections professionally

Target group

The New Customer Acquisitions and Cold Calling Training is conceived for sales employees with high new customer acquisition targets. Likewise, it is an ideal further training measure for sales assistants who arrange and attend appointments with new customers.

Furthermore, it is intended for project managers who would like to gain new contact persons at existing customers. Adapted to your target sector, in the seminar we develop individual communications and conversational strategies for arranging appointments and the first personal meeting or discussion.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
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New Customer Acquisitions and Cold Calling compared



per participant


all training content is trained in the group, additional information only as online modules
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
2 days as requested
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
for bookings of face-to-face full-day training
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
LIFO strengths profile
Prepare your personal strengths profile, evaluate it together with the trainer/coach, utilise it in the training sessions, incl. learning recommendations.
Training documentation
All worksheets and data sheets processed in the training sessions.
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training


per participant


Appointments & locations