Vertriebstraining Erfolgreich Verkaufen B2 B
Sales Training B2B

Gain new customers and develop potentials.

The individual performance by the salesperson plays a decisive role in the customer’s decision and the sales success in turn. In this Sales Training B2B, the focus is on your personal selling style. You optimize your sales competence and become motivated to break new ground. The PROAKTIV Sales Training is a fundamental key to your success in sales.

Learning aims

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Gain new customers

Train the essential tools and methods for new customer acquisitions.

  • Arrange meeting dates and appointments on a decision-maker level
  • Prepare sales meetings and discussions efficiently
  • Activate a positive chain of reactions
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Inspire customers

Recognize what drives and moves your customers – and how you make a connection with them.

  • Ascertain and understand customer needs
  • Present benefits that are of relevance to the customer
  • Conscious rhetoric and body language
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Generate sales closure deals

Remove obstacles and pave the way yourself to your sales success.

  • Master difficult sales situations successfully
  • Handle delaying tactics professionally
  • Optimize sales closure strengths and and push through your conditions

Target group

The Sales Training B2B for successful selling is intended for all employees working in B2B sales, who want to sell their products or services even more successfully – and would like to develop and expand their customer relations and secure them over the long term.

It is ideal for sales personalities with high sales targets, sales and areas managers, as well as employees in the internal and external sales areas who want to develop their skills.



Tailored content and formats in blended and face-to-face training with individual coaching for your success


Verifiable and long-term behavioral changes through personal coaching and practice training on the job


Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability

More about our methods
Recommendation Rate
Find the right training format for you

Sales Training B2B compared



per participant


per participant


all training content is trained in the group
learn when and where you want to, start at any time, participant sets training times and dates
Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately.
4 days as requested
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content.
5 modules as requested
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform.
6 sessions as requested
All worksheets, checklists and summaries from the online modules can be printed out or saved. All information at a glance.
as requested
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder.
for bookings of face-to-face full-day training
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content.
access for 1 year as requested
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support.
Reminder emails
Emails on self-selected subjects, regular ideas and incentives to apply what has been learned in practice fosters the sustainability of the digital training.
Training documentation
All worksheets and data sheets processed in the training sessions.
as requested
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued.
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times.
for bookings of face-to-face full-day training
On-the-job project
Training on the job: An individual practice project is elaborated by participants during the training, which they implement in their company. Doing so, the trainer/coach provides active support.
as requested
Languages available
Further languages on request for in-house training.
German German/English German/English


per participant


per participant


Appointments & locations

Face-to-face Training

Fully booked
 1st Day
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 4th Day
HotelSheraton OffenbachBerliner Strasse 11163065 Frankfurt-OffenbachWWW.MARRIOTT.DE
 1st Day
 2nd Day
 3rd Day
 4th Day
HotelAloft MünchenBayerstraße 3780335 MünchenWWW.MARRIOTT.DE